Here in the hyperactive offices of The Curmudgeon, we’re rushing here, running there, general hustling and bustling, and that’s just getting to the coffee room. Needless to say, accidents will happen, and on more than one occasion, a hospital visit has been a needed if distasteful necessity. This is why I found a hospital sign in Elmhurst, Queens, honest, refreshing really, and just stating it like it is.
None of this arrogant “Gods of Medicine Reside Herein” for them, no superior Peoria General Healing Center West do they proclaim, instead choosing an advertising, catch-their-attention, we’re open for business approach. Well, they didn’t make the decision. Fate did. And fate is sometimes one funny dude…or chick.
Some choice lights burnt out on their neon sign, morphing their “Elmurst” neon into “Im hurt.” Noticed by a passerby who took this picture, it was brought to the attention of The Guy Who Publicly Deals With Colossal Screw-ups. It was a surprise to him. “We’re going to get this fixed?” he asked. Um, we don’t know…that’s what we’re asking you. “Oh,” he said, “Yes. I mean, we’re going to get this fixed. Removing the baboon heart on that botched liver transplant will have to wait.” Okay, he didn’t say that last one, but he might have.
I think they should leave it. It says what it is, does, and promises. They could win some kind of advertising award.
“Ow! My brain! Im hurt.” Clearly, the person who utters these words wants to go to Elmhurst Hospital.
Simple. Just watch out for the baboon hearts.